arrow_animation_v21

Brain Wave 1

  • The BIKE SYMBOL has the potential to create greater spatial awareness of cyclists amongst drivers as well as enhancing their ability to judge distance and perspective.
  • The BIKE SYMBOL has the potential to create greater spatial awareness of cyclists amongst drivers as well as enhancing their ability to judge distance and perspective.

Brainwave 1

The unique BIKE SYMBOL LIGHT has the ability to create quicker and more accurate identification of cyclists and increased standout on the road in urban light clutter at night as well as during the day

Visual search experiments were designed to investigate whether the Brainy Bike Lights® would offer any advantage in terms of their ability to stand out from other vehicles in crowded scenes, particularly in those conditions with increasing numbers of other vehicles.The results clearly demonstrate that participants could detect the Brainy Bike Lights® more quickly (and no less accurately) than when detecting the traditional bike light.  What’s more, the research suggested that Brainy Bike Lights® were easier to identify than traditional bike lights in increasingly cluttered road scenes.

“The results of the visual search experiments suggest that Brainy Bike Lights® stood out from the non target lights presented in the study, leading to lower costs in search response times with increasing numbers of other lights in the scene.

“Participants in the speeded discrimination research responded significantly more rapidly to Brainy Bike Lights® than to a traditional bike light. Experiments revealed a significant performance advantage for Brainy Bike Lights® in terms of faster reaction times and fewer misses and misidentifications than traditional bike lights.”

Crossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford 2013

Over the past 40 years studies have shown that icons are better than text in traffic/road signs, and symbolic signs are crucial when lighting is low or poor. Symbols increase the conspicuousness of the signs – they get people to pay attention.

Research has shown that symbols have other particular advantages, especially over word messages:

  • They can be identified at a greater distance.
  • They can also be identified more rapidly and more accurately when seen at a glance.
  • They are seen better under adverse viewing conditions.
  • They can also be understood by people who do not read the language of the country in which they are used.