Press

Press

times

Kit Review: 4 out of 5 – The thinking man’s solution to being seen at night.

times

New bike lights that display the international symbol of the cyclist have been hailed as a major breakthrough in road safety.

times

Research suggests that the use of symbols can help drivers identify cyclists more quickly – giving them more time to react – and provide a shortcut to feelings of empathy and vulnerability.

press-evening-standard

New bike light makes cyclists easier to spot.

times

Testing and research conducted by the University of Oxford suggest new bike symbol lights could create significantly better cyclist standout than anything currently available because they enable quicker and more accurate identification of cyclists by drivers.

press-independent

For a fast moving – or swerving – lorry, fractions of seconds can equate to several metres between it and a cyclist.

oxford

Inventor saddles up with his answer to cycle safety.

press-daily-mail

A bright idea to keep cyclists safe.

press-daily-mail

The response among other cycle commuters has been overwhelmingly positive, and a couple of motorists have remarked they think the design Is a strong idea and caught their attention.

press-bikeradar

A behavioural expert has developed a set of urban bike lights that speeds up a driver’s ability to recognise a cyclist and so helps avoid accidents.

oxford

Research evidence suggests that this bike symbol light could make a major contribution to cyclist road safety. Professor Charles Spence, Department of Experimental Psychology

press-bikes

The Brainy Bike Lights will save lives.

black-sheep-tees

We immediately understood the concept of Brainy Bike Lights; the intelligence of the design, the potential impact on saving lives, the flawless execution of the idea into a desirable product. At The Science Museum we proclaim ourselves to be the home of human ingenuity, so it is exactly this kind of step change in the design of an everyday product, based on sound scientific research and principles, that we are excited, almost duty-bound, to champion.

bike

It is a simple idea that stands out against the urban clutter of other lights and indicates that ‘this is a cyclist’. Tests prove it works.

rapha

Ingenious.