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The Brainy Bike Lights® Story

The Brainy Bike Lights® Story

  • In the UK alone 19,000 cyclists are killed or injured each year.

    Royal Society for the Prevention of Accidents

  • In the UK alone 19,000 cyclists are killed or injured each year.

    Royal Society for the Prevention of Accidents

  • This light's ability to generate faster identification responses from drivers of motorised vehicles holds the promise of helping to reduce cyclist injuries and deaths on our roads.
  • In the UK alone 19,000 cyclists are killed or injured each year.

    Royal Society for the Prevention of Accidents

  • In the UK alone 19,000 cyclists are killed or injured each year.

    Royal Society for the Prevention of Accidents

  • In the UK alone 19,000 cyclists are killed or injured each year.

    Royal Society for the Prevention of Accidents

Why we need a brainier bike light
With about 4,000,000,000 cyclists in the world and the number increasing each year, it’s no wonder that cycling safety is headline news.....
What happened next...
We are a small team based in Oxford and had been studying the behavioural sciences and in particular behavioural economics.....