The Brainy Bike Lights® Story

In the UK alone 19,000 cyclists are killed or injured each year.
Royal Society for the Prevention of Accidents
In the UK alone 19,000 cyclists are killed or injured each year.
Royal Society for the Prevention of Accidents
This light's ability to generate faster identification responses from drivers of motorised vehicles holds the promise of helping to reduce cyclist injuries and deaths on our roads.
In the UK alone 19,000 cyclists are killed or injured each year.
Royal Society for the Prevention of Accidents
In the UK alone 19,000 cyclists are killed or injured each year.
Royal Society for the Prevention of Accidents
In the UK alone 19,000 cyclists are killed or injured each year.
Royal Society for the Prevention of Accidents

With about 4,000,000,000 cyclists in the world and the number increasing each year, it’s no wonder that cycling safety is headline news.....

We are a small team based in Oxford and had been studying the behavioural sciences and in particular behavioural economics.....

Brainy Bike Lights