• Brainy Bike Lights® have the ability to enhance cyclist standout and speed up reaction times in drivers - using brain science to help make urban cycling safer.


A revolutionary new bike light which uses brain science to help make urban cycling safer.

“The use of a highly recognisable symbol, one that is deeply imbued with meaning, constitutes an extremely clever and effective means of creating greater awareness and faster reactions from drivers of other vehicles.”

Professor Charles Spence, University of Oxford

“We immediately understood the concept of Brainy Bike Lights; the intelligence of the design, the potential impact on saving lives, the flawless execution of the idea into a desirable product.”

The Science Museum

What Makes Them Brainy?
The brainy idea behind them is the use of an illuminated BIKE SYMBOL as the front and rear bike lights. This Original Bike Symbol Light©‎ has the ability to give cyclists powerful standout both day and night. Offering amazing visibility and ultra sharp standout at up to 20m in urban light clutter.
Scientific Evidence
Read original research conducted by the University of Oxford which shows the potential benefits of Brainy Bike Lights® in terms of standout in urban light clutter and speed of cyclist identification when compared to standard bike lights, as well as supporting evidence from other scientific studies.
Tech Spec
Brainy Bike Lights® technology incorporates edge lighting for acute angle visibility to help cyclists stand out in urban light clutter and enhance cycling safety.
The Brainy Bike Lights<span class="small">®</span> Story
Brainy Bike Lights® were developed by a small team including a specialist in behavioural economics based in Oxford, together with a brilliant lighting engineer and product designer. Read about the influence of behavioural economics on Brainy Bike Lights®.