The Original Bike Symbol Light – The bike light with meaning
The bike symbol communicates directly to drivers that you are a cyclist. This means
- You are identified quickly
- Our brains process symbols in 100th of a second
- And drivers’ reaction times are faster
“The simplicity of approach – a quick, visual symbol to let other road users know that I am on a bike – embodies, for me, the essence of good design.”
Neil Grayshon, a cyclist and author of Cycling Shouldn’t Hurt
The brainy idea behind them is the use of an illuminated BIKE SYMBOL as the front and rear bike lights. This Original Bike Symbol Light© has the ability to give cyclists powerful standout both day and night. Offering amazing visibility and ultra sharp standout at up to 20m in urban light clutter.
Read original research conducted by the University of Oxford which shows the potential benefits of Brainy Bike Lights® in terms of standout in urban light clutter and speed of cyclist identification when compared to standard bike lights, as well as supporting evidence from other scientific studies.