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What Makes Them Brainy?

What Makes Brainy Bike Lights® So Brainy?

USING BRAIN SCIENCE TO MAKE CYCLING SAFER

The brainy idea is the use of a bike symbol as the bike light, one that is deeply imbued with meaning. This unique BIKE SYMBOL LIGHT has the ability to make you safer by:

Brain Wave 1
CREATING quicker and more accurate identification of cyclists via the BIKE SYMBOL and helping cyclists to stand out on the road in urban light clutter at night and during the day.
Brain Wave 2
SPEEDING UP reaction times in drivers. The symbol allows drivers to identify cyclists quickly which means they can respond faster to the presence of cyclists on the road.
Brain Wave 3
TRIGGERING relevant associations in drivers' minds; including vulnerability and recognition of the cyclist as a person.
Brain Wave 4
DELIVERING sharp visibility even at acute angles via EDGE LIT technology.