“Research evidence suggests that this bike symbol light could make a major contribution to cyclist road safety.”

“The use of a highly recognisable symbol, one that is imbued with meaning, constitutes a very effective means of creating greater awareness and faster reactions in drivers.. This light’s ability to generate faster identification responses from the drivers of motorised road vehicles holds the promise of helping to reduce cyclists’ injuries and deaths on our roads.”

“The results of the three experiments reported in the present study, when taken together, clearly demonstrate the superiority of the Brainy Bike Lights over traditional bike lights in terms of facilitating a driver’s response in detecting and discriminating the presence of a cyclist behind/in front of the bike lights from other competing lights in situations with heavy traffic…”